DESIGNING SERVICE EXPERIENCES IN A DIGITAL AGE

Facilitated by Dr Macus Lee, Academic Director and Ms Neeta Lachmandas, Executive Director, from SMU Institute of Service Excellence, 31 participants from 18 F&B companies spent a day learning and discussing about the key dimensions of customer experience, establishing critical service processes and standards to support new service models and delivery and how to apply the three steps of service design; explore, create & reflect and implementation.

The workshop, which is supported by SPRING Singapore, took place on 23 March at SMU.