Handle complaints in a way that saves the visit and the review. Frontline scripts, recovery moves, manager escalation, and the documentation that protects you when things get serious.
10
min read
Service Leads, GMs
Industry Guide
Overview
Complaints are inevitable — poor recovery isn’t. Great recovery protects reviews, repeat visits, and team morale.
Key takeaways
Speed matters.
Empathy first, then solutions.
Resolve in public, discuss details in private.
Log issues so you fix root causes.
LEARN framework (step-by-step)
L — Listen
E — Empathise
A — Apologise
R — Resolve
N — Notify (log + prevent)
Resolution options (what to offer)
Remake/replace
Comp a dish
Offer dessert/drink
Discount
Refund (when appropriate)
Escalation rules
🛡️
Escalate to manager immediately if: allergy risk, safety issue, abusive behaviour, or high-value comp.
Logging & learning loop
Tag complaint type (food/service/value/cleanliness)
Track frequency
Fix top recurring issues first
Scripts
Quick script (copy/paste)
“I’m sorry this happened. Thank you for telling us. Let me make this right — would you prefer [option A] or [option B]?”