Raise prices without losing customers. Engineer the menu, choose 3-5 surgical moves, monitor mix shifts, and protect your stars while removing your dogs.
12
min read
Owners, Marketing Leads
Playbook
How to use
Classify items (winners/losers) using your menu engineering worksheet.
Choose 3–5 pricing moves (not 30).
Test, monitor sales mix, and adjust.
Lock in the new pricing and train staff on upsells.
What you’ll need
Item
Owner
Ready
Item sales report (last 4–8 weeks)
Recipe cost for top 30 items
Competitor reference prices (top 10 comparables)
2–3 week pricing plan (premium)
Week
Goal
What to do
Owner
Done
Week 1
Engineer the menu
Calculate contribution margin; classify items; decide what to protect vs adjust
Week 2
Set price moves
Apply price increases to protected items; redesign menu placement; set add-on/upsell prompts
