RAS Website

Overview

Delivery platforms expand reach but take a big cut. The goal is to use them strategically:

Discovery channel
Incremental volume
Convert repeat customers to direct ordering where possible

Key takeaways

Know your true delivery margin (commission + packaging + wastage).
Smaller delivery menu often performs better.
Direct ordering is a long-term margin unlock.

Delivery economics (simple reality)

What to account for

Platform commission
Packaging
Labour/time (packing, handover)
Refunds/missing items risk

Platform optimisation (what matters)

Great photos for best-sellers
Accurate prep times
High acceptance rate
Consistent ratings (reply quickly)
Menu engineered for travel (avoid soggy failures)

Direct ordering (protect margin)

Clear order link on website and socials
Incentives that make sense (small discount, freebies)
Use 3PL delivery if needed (per-delivery cost vs commission)

Corporate / B2B (high value)

Why B2B matters

Larger order sizes
Repeat schedules
Relationship-driven

Partnership ideas

Neighbourhood partner bundles (gym, coworking, retail)
Limited-time collab item with complementary brand
Office lunch packages for nearby buildings

Checklists

Delivery health check (weekly)

Top 10 delivery items still travel well
Missing item rate reviewed
Ratings trends reviewed
Packaging stock sufficient

Templates (free, export-ready)

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These are designed to export cleanly as a PDF worksheet.

Corporate outreach email builder (fill-in)

Field	Fill-in
Company name
Contact person
Area / building
Offer	(e.g., lunch sets / pantry catering / tasting)
Tasting size	(e.g., 5–10 pax)
2 proposed dates/times
Your contact + link

Corporate outreach email (copy/paste library)

Part	Template	Fill-in
Subject	Corporate lunch option for [Company] in [Area]	Company + area/building
Opening	Hi [Name], I’m [Your name] from [Brand]. We’re located in [area] and we provide corporate meals for teams nearby.	Name + brand + location
Offer	Would you be open to a short tasting for [5–10 pax] next week? If it’s helpful, we can propose a simple lunch set menu and delivery schedule for your team.	Tasting size + menu format
Time options	Possible slots: [Option 1] / [Option 2]	2 date/time options
2 date/time options	If you’re the right person to speak to, great — if not, could you point me to the person who handles office catering? Thanks, [Name] / [Phone] / [Order or menu link]	Contact + link

Delivery issue log (weekly) (fill-in)

Week of	Issue type	What happened	Impact	Root cause (guess)	Fix to test	Owner
	Missing items / Quality / Timing / Ratings / Refunds

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Want the full economics tools? Use the Delivery Margin Calculator + Promo Profitability Calculator in members resources.

Recommended Next Steps (Members Only)

Compliance & Risk Kits