Review Response + Crisis Comms Scripts Pack

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How to use (2 minutes per response)

  1. Choose the closest script.
  2. Personalise 1–2 details (dish, date, visit context).
  3. Move complex cases offline (email/DM) quickly.
  4. Log repeated issues internally (so ops fixes happen).

Review response scripts (copy/paste)

Scenario Script
Positive review Hi [Name], thank you for sharing this. We’re glad you enjoyed [dish/moment]. Hope to welcome you back soon.
Negative review (service) Hi [Name], we’re sorry this happened and appreciate you sharing. This isn’t our standard. Please contact us at [email] with your visit details so we can understand what went wrong and make this right.
Negative review (food) Hi [Name], thank you for the feedback. We’re sorry the dish didn’t meet expectations. If you’re open to it, please reach us at [email] so we can follow up and improve.
Suspected fake/unverifiable Hi [Name], thank you for your feedback. We’re unable to match the details shared to our records, but we take concerns seriously. Please contact [email] with visit details so we can investigate.

Crisis comms (holding statements)

Scenario Holding statement
General incident We are aware of the situation and are looking into it urgently. Customer safety and wellbeing are our priority. We will share an update as soon as we have verified information.
Food safety concern We take food safety very seriously. We are reviewing our processes and working with the relevant parties to investigate. We will provide an update as soon as possible.

Escalation checklist (premium)

Step Action Owner Done
1 Assign one spokesperson
2 Create one internal timeline of facts
3 Move complex cases offline quickly
4 Avoid speculation; update only verified facts