F&B Delivery Platforms in Singapore

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Overview

Delivery platforms expand reach but take a big cut. The goal is to use them strategically:

  • Discovery channel
  • Incremental volume
  • Convert repeat customers to direct ordering where possible

Key takeaways

  • Know your true delivery margin (commission + packaging + wastage).
  • Smaller delivery menu often performs better.
  • Direct ordering is a long-term margin unlock.

Delivery economics (simple reality)

What to account for
  • Platform commission
  • Packaging
  • Labour/time (packing, handover)
  • Refunds/missing items risk

Platform optimisation (what matters)

  • Great photos for best-sellers
  • Accurate prep times
  • High acceptance rate
  • Consistent ratings (reply quickly)
  • Menu engineered for travel (avoid soggy failures)

Direct ordering (protect margin)

  • Clear order link on website and socials
  • Incentives that make sense (small discount, freebies)
  • Use 3PL delivery if needed (per-delivery cost vs commission)

Corporate / B2B (high value)

Why B2B matters
  • Larger order sizes
  • Repeat schedules
  • Relationship-driven

Partnership ideas

  • Neighbourhood partner bundles (gym, coworking, retail)
  • Limited-time collab item with complementary brand
  • Office lunch packages for nearby buildings

Checklists

Delivery health check (weekly)

Templates (free, export-ready)

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These are designed to export cleanly as a PDF worksheet.

Corporate outreach email builder (fill-in)

Field Fill-in
Company name
Contact person
Area / building
Offer (e.g., lunch sets / pantry catering / tasting)
Tasting size (e.g., 5–10 pax)
2 proposed dates/times
Your contact + link

Corporate outreach email (copy/paste library)

Part Template Fill-in
Subject Corporate lunch option for [Company] in [Area] Company + area/building
Opening Hi [Name], I’m [Your name] from [Brand]. We’re located in [area] and we provide corporate meals for teams nearby. Name + brand + location
Offer Would you be open to a short tasting for [5–10 pax] next week? If it’s helpful, we can propose a simple lunch set menu and delivery schedule for your team. Tasting size + menu format
Time options Possible slots: [Option 1] / [Option 2] 2 date/time options
2 date/time options If you’re the right person to speak to, great — if not, could you point me to the person who handles office catering? Thanks, [Name] / [Phone] / [Order or menu link] Contact + link

Delivery issue log (weekly) (fill-in)

Week of Issue type What happened Impact Root cause (guess) Fix to test Owner
Missing items / Quality / Timing / Ratings / Refunds
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Want the full economics tools? Use the Delivery Margin Calculator + Promo Profitability Calculator in members resources.