RAS Website

Overview

Marketing is not “posting more”. It’s a system that:

Helps the right customers discover you
Gives them a reason to choose you
Makes it easy to book/order
Turns first-time guests into repeat guests

Key takeaways

Clarity beats creativity: if people can’t describe you in one sentence, your marketing will struggle.
One strong channel beats five weak ones.
Treat reviews as a growth channel (they influence conversion).
Capture customer contacts early (with consent) so you’re not dependent on algorithms.

Brand basics (positioning)

Write your “one-sentence positioning”

We are [type of place] for [target customer] who want [primary benefit], known for [signature / differentiator].

Example

We are a neighbourhood Italian trattoria for families and couples who want comforting classics, known for our wood-fired pizzas and warm service.

Non-negotiables to define

Your signature items (3–5)
Your price positioning (value / mid / premium)
Your “reason to believe” (awards, chef story, sourcing, process)
Your visual cues (1–2 colours, 1 font style, photo style)

Your marketing funnel (what to do first)

Discovery: Google, Instagram, recommendations
Conversion: clear menu, clear booking/order links, fast response
Repeat: collect contacts, loyalty prompts, service consistency

✔

If you only do 3 things:

1) Keep Google Business Profile updated
2) Respond to reviews
3) Post consistently (2–3x/week) with a simple content plan

Content pillars (pick 3–5)

Signature dishes (what you’re known for)
Behind-the-scenes (prep, team, sourcing)
Proof (reviews, UGC, press)
Offers/events (limited-time, seasonal)
Community (regulars, neighbourhood)

Weekly posting rhythm (starter)

1 reel: food prep / plating
1 carousel/photo: signature dish + story
1 post: review/UGC + CTA

Stories: daily light touch (sold out, prep, vibe)

Google presence & reviews

Google Business Profile (GBP)

Keep hours accurate (especially public holidays)
Add new photos regularly
Ensure: menu link, booking link, phone number

Review habits

Respond to negative reviews within 24–48 hours
Never argue publicly; move resolution offline
Track recurring themes and fix the root cause

Email / EDM (high ROI)

📧

Email is still one of the highest-ROI channels because you own the audience.

What to send

Monthly update (new items, events)
Seasonal menu launches
Member perks / VIP invites (if relevant)

How to collect (with consent)

QR sign-up at cashier
Wi‑Fi landing page
Post-visit feedback form

Partnerships & PR

Partnership ideas that actually drive traffic

Neighbourhood collaboration (gym, boutique, coworking)
Cross-menu item with complementary brand (coffee roaster, bakery)
Corporate lunch packages for nearby offices

PR basics

Keep a one-page media kit (concept, hero photos, signatures, chef bio)
Make it easy to contact you (email + WhatsApp)
Pitch seasonal angles (CNY, Ramadan, year-end)

Checklists

Weekly marketing check

Google hours/photos updated (if needed)
Reviews responded to
Next week’s 2–3 posts prepared
Booking/order links working

Monthly

EDM sent
Top 3 posts analysed (what worked?)
One partnership outreach sent

Templates (export-ready)

📄

Designed to export cleanly as a PDF worksheet.

Caption builder (fill-in)

Field	Fill in	Example
Hook (1 line)		“Crispy on the outside, fluffy inside — our new potato rosti is back.”
What it is		Hand-pressed rosti topped with smoked salmon + house dill cream.
Why you’ll love it		Crunch + comfort, perfect with coffee for brunch.
When to get it		Weekends 10am–3pm (limited daily batch).
CTA		“Book via link in bio” / “Order pickup now”

Partnership outreach (copy/paste, but premium)

Use case	Message template	Notes
Simple collaboration proposal	Hi [Name], I’m [Your name] from [Brand]. We’re exploring a simple collaboration for [audience] in [area]. Would you be open to [idea] over the next [timeframe]? If yes, I can share 2–3 options and we’ll keep it lightweight for both teams.	Keep it specific: who, what, timeframe, and the customer benefit.

🔒

Members get the full Content Calendar + Posting System and Promo Profitability Calculator for a complete conversion-ready system.

Recommended Next Steps (Members Only)

Compliance & Risk Kits

F&B Marketing in Singapore

Quick Navigation

Overview

Key takeaways

Brand basics (positioning)

Example

Your marketing funnel (what to do first)

If you only do 3 things:

Content pillars (pick 3–5)

Google presence & reviews

Google Business Profile (GBP)

Review habits

Email / EDM (high ROI)

What to send

How to collect (with consent)

Partnerships & PR

Checklists

Weekly marketing check

Monthly

Templates (export-ready)

Caption builder (fill-in)

Partnership outreach (copy/paste, but premium)

Recommended Next Steps (Members Only)

F&B Marketing in Singapore

Quick Navigation

Overview

Key takeaways

Brand basics (positioning)

Example

Your marketing funnel (what to do first)

If you only do 3 things:

Social media (simple system)

Content pillars (pick 3–5)

Google presence & reviews

Google Business Profile (GBP)

Review habits

Email / EDM (high ROI)

What to send

How to collect (with consent)

Partnerships & PR

Checklists

Weekly marketing check

Monthly

Templates (export-ready)

Caption builder (fill-in)

Partnership outreach (copy/paste, but premium)

Recommended Next Steps (Members Only)

Related Pantry