Watch-outs: you must drive traffic + manage delivery logistics.
3) Hybrid (recommended)
Keep platforms for acquisition, and shift repeat customers to direct over time.
Direct ordering checklist (minimum viable)
☐ Clear menu with best-seller photos
☐ Prep times set properly
☐ Pickup vs delivery rules set
☐ Upsells/add-ons configured
☐ Simple customer support path (WhatsApp/email)
Reservations checklist (reduce no-shows)
☐ Automated confirmation + reminders
☐ Turn times set (lunch vs dinner)
☐ Walk-in buffer (don’t book 100%)
☐ No-show policy for peak periods (deposit / card hold)
Templates (free, export-ready)
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Designed to export cleanly as a PDF worksheet.
No-show policy (copy/paste library)
Scenario
Policy wording
Notes
Simple (starter)
For peak slots, we require a card hold/deposit. Late cancellations/no-shows may incur a fee per guest. (We will always try to re-seat if we can.)
Use for Fri/Sat dinner + PH eves.
Clearer + firmer
For peak slots, we require a deposit/card hold to confirm your reservation. Cancellations within [X] hours and no-shows may incur a charge of [S$Y] per guest. If you’re running late, please call/WhatsApp us at [number] — we’ll hold the table for [Z] minutes.
Make X/Y/Z match your reality.
Go-live checklist (fill-in)
Channel
Template
WhatsApp / SMS
Hi [Name], we’re looking forward to welcoming you at [Restaurant] tomorrow at [time]. If you need to change your reservation, please reply here. See you soon.
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