Objective: When the numbers are bad and time is short, the worst thing you can do is run 15 fixes badly. This planner sequences 6 moves over 90 days so the cash-positive ones come first.
If you can answer these three questions in writing today, you are ready to start:
| Phase | Days | Goal |
|---|---|---|
| 1. Stabilise cash | 0-14 | Stop the bleed |
| 2. Fix the biggest leak | 15-30 | One major margin lift |
| 3. Lift revenue | 31-60 | Reactivate demand, fix mix |
| 4. Lock in routines | 61-90 | Make it stick |
| Action | Why | Owner | Done |
|---|---|---|---|
| Build a 13-week cash forecast | Know your runway | ||
| Pause all discretionary spend | Buy time | ||
| Renegotiate supplier payment terms | Stretch payables | ||
| Chase 100% of receivables | Pull cash forward |
Pick ONE based on your data:
| Action | Source resource |
|---|---|
| Engineer the menu | Menu Engineering Worksheet |
| Raise prices on stars | Pricing Strategy |
| Rework delivery channel mix | Delivery Margin Calculator |